
Exercise: Impulsive shopping
Does it happen to you that, when you return from the shop or after reviewing your bank transaction history, you wonder: “Why did I buy/buy this?”. This is a sign that impulsive purchases may have caught up with you. Often these are small, unplanned expenditures that seemingly do not weigh heavily on the budget, but on a monthly or annual basis can amount to a significant sum. Such spontaneous purchasing decisions are sometimes driven by emotions, promotions or simply a momentary craving, and the consequence is that you melt your money down on things you often don’t need at all.
How to do the exercise:
Becoming aware of what you most often buy impulsively is the first step to taking control of your finances. Through this exercise, you will gain awareness of your habits and be able to deliberately work on changing them. It’s not about eliminating all spontaneous pleasures altogether, but it is about you deciding about your money, not them deciding about you.
Start by making a list of 10 things you happen to buy impulsively. Think about the small pleasures, eating out, gadgets, clothes or services that appear in your basket without any prior planning. Then, check this list once a month to track whether you continue to give in to the same temptations. You will notice which impulses you let go of and which ones still need your attention.
Example:
- Coffee to go — trigger: tiredness; substitute: coffee from a thermos; rule: ‘if I want to buy coffee, I wait 10 minutes and check my thermos’.
- Snacks/sweets at the checkout — hunger/boredom; snack from home; “water and a snack from the list first”.
- Food delivery (Glovo/Uber Eats) — lack of time/energy; meal plan/frozen food; ‘before I order, I check the plan’.
- Small purchases at the chemist’s (e.g. 2+2) — special offers; list of necessities; ‘I only buy what’s on the list’.
- Clothes from sales/fast fashion — newsletters/sales; list of missing items; ‘48 hours before purchase’.
- Subscriptions and paid apps — FOMO/referrals; ‘one in, one out’; monthly review.
- Taxis instead of public transport — rush/weather; leave 10 minutes earlier; ‘I always check the public transport timetable’.
- Electronic gadgets/accessories — new products/reviews; 7-day wish list; ‘I will only buy after 7 days’.
- In-app purchases (games, add-ons) — boredom/micro-rewards; weekly limit/block; ‘I’m closing the shop, I’ll be back tomorrow’.
- Home decorations/accessories — attractive display; ‘I’ll give one thing away first’; ‘I’ll buy after 48 hours’